Being a small business owner can be extremely overwhelming, with most of the important jobs falling to you. Needless to say, considering your internet presence and SEO strategy often doesn’t quite make the top of your to-do list or the to-do list at all. It is a topic that can be confusing and any thoughts of tackling SEO are often chased away by the next big emergency, but it doesn’t need to be this way.
As a small business owner, you are not expected to know everything and have a full 12-month marketing strategy in place that costs the earth, a little effort can go a long way. So where is the best place to start? Knowledge is key and there is so much free information available online to assist you in increasing your online visibility. Read books, listen to podcasts, attend events or conferences. A small amount of commitment daily and over time will help you build up your confidence to start making changes to your website and create an SEO focused approach.
You are not expected to become an SEO expert overnight, that takes several years. In all honesty, you will most likely want to increase revenue with the assistance of SEO and then outsource your SEO requirements when you are too busy to deal with it; this approach is common. The important thing is that you take the necessary small steps now to help your small business grow.
Take a step in the right direction now by simply catching up on some industry-related news, get to know the area and you will soon be feeling comfortable with the terminology and have created your own plan of action.