On 25th May 2018 the marketing industry held its breath as this was the day we had all been waiting for; the implementation of the General Data Protection Regulation (‘GDPR’). It had been several years in the making, the centre of controversial debates and the root cause of some smaller businesses deciding to close their doors (a little extreme in our view).
With many businesses finding it more difficult to reach consumers with tighter regulations on email, telephone and postal marketing, it is now more imperative than ever that you maximise the potential of your website. Your website is a fantastic tool yet often under utilised.
Within modern living, consumers are all looking for the easiest way to find what they need. You can most likely think of several occasions where a friend or family member has asked you for a contact name or number and immediately followed with “don’t worry I’ll Google it”…this phrase has become such a big part of modern life that it is often said even when using a different search engine.
One of the easiest ways to ensure you are easily located by your target market is to make sure your website is search engine friendly. Search engines love fresh content. Fresh quality content increases the appeal of your website, helps you climb the search engine rankings and as a result makes you easily accessible to your customers. It is such a great marking technique that we have made it our core business.
Whilst GDPR has had an impact on marketing to consumers, there are marketing techniques you can adopt whilst ensuring you follow the letter of the law. We will be happy to go discuss your marketing plans and how we can assist moving forward.
