Clarity Content Ltd understand how important your privacy is to you, we value the privacy of our customers and visitors. We will only collect personal data and use it as outlined in this Privacy Policy. The collection and use of such data will be in accordance with our legal obligations and with respect to your statutory rights.

This Privacy Notice outlines how we use your personal data including how it is collected, held and processed.

Who we are

Clarity Content is a trading name of Clarity Content Ltd registered in England & Wales with Company registration number 11397039.

Our registered office and correspondence address is: Studio 4 Capitol House 4-6 Heigham Street Norwich NR2 4TE

Our website address is:

What constitutes personal data?

The definition of personal data is contained within the General Data Protection Regulation (‘GDPR’) (EU Regulation 2016/679) and encompasses information that enables you to be identified. Personal data covers a wide range of information from your name and address to location data.

The personal data we collect and why

Information about you

We collect information about you that we deem absolutely necessary to be able to carry out the work and / or services required by you. Such information is kept to enable us to provide the services you require in order to comply with the contract between you and us. The information we collect includes retaining information ascertained from enquiries into our services. The information we hold about you will not be used for any other purpose without your prior consent.

The information we collect about you will vary according to your relationship with us, this information may include some or all of the following:-

  • Correspondence name
  • Correspondence address
  • Business name
  • Business address
  • Email address(s)
  • Contact telephone numbers
  • Job title(s)
  • Payment details
  • Your preferences

We may need to pass your information to third parties such as freelance copywriters and / or editors as part of the work we provide to you, we will only pass this information on providing we are satisfied that information will be held in accordance with GDPR. Please be aware that we may also use cloud services to store the data we hold such as emails.


We encourage comments to be left on our website by visitors and appreciate the interaction. When visitors to our site leave comments we collect the full amount of data shown in the comments form. In addition we collect the browser user agent string along with the visitor’s IP address to assist with spam detection.

An ‘anonymised string’ generated by your email address (also known as a hash) may be supplied to the Gravatar service to see if you are using it. Should you be interested, the privacy policy for the Gravatar service privacy is available at: Once your comment is approved your profile picture will be visible to the public in relation to your comment.


If you choose to upload images to our website, you must avoid uploading images that contain embedded location data (EXIF GPS). If the images contain embedded location data (EXIF GPS) other visitors to the website can extract this location data from images you have posted.


As part of the work and services we provide to you, we may (where we deem this to be appropriate) recommend other services we can provide. However, at no point will we send general marketing information without your consent. During the work we provide you will have the option to provide us with your permission to send you marketing information about the work and services we can offer, it is your right to “opt out” at any point and you will no longer receive any form of marketing information from us.

Contact forms


When you leave comments on our website you may ‘opt-in’ to save your details including name, email address and website in cookies. This option is for your convenience so that you will not have to enter your details again as / when you leave another comment.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, links etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Analytical cookies may be used on our website to enable us to analyse and monitor the traffic to our website. This information is purely statistical and does not identify you personally.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. Other information we hold about you will be retained for the requisite period as prescribed by law and in accordance with GDPR.

What rights you have over your data

In accordance with your rights set out in GDPR, you have a right to request a copy of all the information we hold about you. Your rights include correction of information or removal of information that is inaccurate. These requests are known as ‘data subject access requests’ and such requests can be made in any way. We kindly request that data requests are immediately followed up in writing to ensure we have a complete record of the nature of your request. Written requests can be sent to our registered office as detailed above or by email to .

Please note, when making a data subject access request you will be required to provide valid identification documents as we have to ensure the request has come from you.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Our privacy policy

Our Privacy Policy (this policy) was updated on 10th June 2018 and represents our most up-to-date Privacy Policy.

If you have any queries about our policy you can contact us by email to or write to us at Studio 4 Capitol House 4-6 Heigham Street Norwich NR2 4TE.