If you have been doing your research on improving website rankings you will soon realise the power of comprehensive content.
For years there have been articles online singing the praises of topical content, Backlino undertook extensive research in 2016 analysing 1 million Google search results. One of the key findings of their report was that ‘…content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.’. This was a couple of years ago now but the message remains the same; content is king.
Creating unique content for your website requires creativity and patience. You don’t need to be an expert in every topic, nor should you claim to be. Your focus should be on captivating your readers, answering the searchers’ questions in an authoritative way that makes them interested in the product or service you may be able to offer them.
The first step is to identify the keywords and phrases you want to target. Take those words and phrases to the search engines and see the top results, these are your competition. Take the time to read the top ranking search results, your aim is to do what they are doing only better! Using real examples of the advice you are giving is like to see a higher result in search engine ranking. The longer you can keep readers on your page the better this is for search engine optimisation (SEO), introducing an interactive quiz or quality video content can help extend reader retention time.
Producing comprehensive content is time-consuming and requires hard work, but once you start reaping the rewards it will all be worth it.
