Technology has taken a prominent position in the business world and as such it has become ever more important for all businesses to establish a strong web presence. If you have been researching ways to improve your web presence you will have come across articles talking about the importance of incorporating website optimisation into your online marketing strategy. However, in such a competitive era you need to be aware that basic optimisation of your website alone is not enough. Search engines love fresh content and your business can reap the many benefits of blogging with less investment required than the average marketing campaign.
Today we have decided to focus on the benefits of blogging to assist you in driving your business forward.
Benefit 1: Get Noticed
As stated above; search engines love fresh content so it is time to take advantage of it. However, it is important not to fall into the trap of posting just anything in the hope it will help – it won’t! The blogs you write need to be fresh and innovative. Quality blogs posted consistently will get you noticed more often as the search engines we know and love will have much more content from you to index.
Use blogging as an opportunity to plug specified key words, this way you have some control over your visibility by targeting specific topics relevant to your industry.
Benefit 2: Brand Enhancement
The importance of building your brand is one of the first things you are taught in business and your web presence is an important extension of your brand. By blogging you can bring your brand to readers in an organic way, something missing from many marketing campaigns.
By blogging your readers get to know your business in a personal way, they have found you online as you have something of interest to offer them. You can easily distinguish yourself from your main competitors with interesting blogs helping you create customer loyalty over and above the price of the product or service you offer.
Benefit 3: Lead Conversion
Every blog you create will be indexed separately in search engines so it is important to recognise that every new blog is an opportunity to generate new business leads. By adding a simple call-to-action on your blog posts you are giving your readers the opportunity to find out more about your products or services. Readers will not automatically review your website to see what benefit you can offer to them, but a call-to-action makes it easy for them. Offering something for free, such as a downloadable pdf or a free trial of your service, will entice readers to go a step further by trading their information for what you have to offer.
Benefit 4: Free Marketing
Blogging comes with its very own unique opportunity, done correctly it is likely your readers will want to share your posts with others who will be interested. Your blogs can market your business on a viral level. There are so many platforms your readers can choose to share your blogs, from LinkedIn to Facebook or Twitter…spreading your ‘word’ fast and it won’t cost you a penny!
The above is not an exhaustive list, start blogging and you’ll soon reap the surprising benefits.