Search engines are the pinnacle of modern life but most people are still perplexed by how they actually work, so lets break it down for you.
Whilst the average person uses search engines without thought, we can assure you there is no magic involved. Extensive amounts of time, money and resources have gone into making our lives easier. Search engines are programmed to use algorithms based on your search term to find the best search result for the term you enter. Search engine companies are always working on the technology they use to ensure you get the best quality results, after all if you used a search engine and the results were little use you may not choose that search engine in future.
Here is the part that may surprise you…search engines are still working when you are not using them. The companies behind search engines are consistently searching the web for updated content; ready for when you need them. This search is often referred to as ‘crawling’ the web and the technology that does this is referred to as ‘spiders’ – quite apt really. These companies push forward, crawling the web deeper in the hope they will be able to find you better results.
This is where Search Engine Optimisation (‘SEO’) comes in, by ensuring your website contains optimised content the search engines are able to locate the site more easily and high-quality content means your site will become more visible to your potential target audience. There is no better organic way of getting noticed for minimal spend, maybe it is time to re-think your marketing budget?
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