In many of our previous blogs we have highlighted the importance of ensuring all content on your website is up-to-date, relevant and original. There are simple rules to follow if you want your site to achieve optimum success.
We know that as time goes on, keeping momentum going with your website may seem like a mundane task but take your eye of the ball and all the progress you made can easily disappear. Rather than giving yourself time away from updating your website, you should look at ways to streamline the process to make it more efficient and less time-consuming. Here are some of the top tips to help you streamline your processes: –
1. Promotional tools
There are many promotional tools on the market that automatically spread the word that you have created new blogs or articles. If you have email subscribers, you can arrange for notifications to be sent to them but remember there is a difference between being informative and spamming. If new content is uploaded several times a week, it may be best to have a weekly or monthly update sent to your subscribers. If not, you run the risk of many unsubscribing and time goes on.
2. Automatic keyword research facilities
No doubt it is imperative to ensure you are working from the most up-to-date list of keywords that ensure you are writing about important topics that will spike reader interest. However, there are accounts you can set up that will produce this information for you. One of the best we have come across is SEMrush which allows you to automatically produce keywords easily and provides important potential stats such as click-through rates.
3. Automatic social media posting
Most successful businesses will have a growing social media presence, but with such growth comes more time absorbed with managing it. However, you can sit and produce your social media posts for the next few days all in one sitting and ‘schedule’ when they go out to the platform. HubSpot is a particularly good social media scheduler and certainly worth a look.
You may find that your website and social media presence have been so successful that the influx of work means you do not have sufficient time to dedicate to either, this is when you need to look into outsourcing the production of your web content and social media management.